It’s amazing what you can see with your ears…The Association of Music Producers (AMP) was founded in 1998 for the purpose of educating its members, as well as the production, advertising and media communities, on all facets of music production, from creation to final use. Music puts feelings in motion.
AMP was formed to address the common goals and concerns of those who make the music. A national organization with Chapters in New York, Los Angeles, Chicago, Dallas, Austin, and Miami, AMP has already made itself heard. From business matters such as production guidelines, composer royalties and Rights Agreements to consciousness and fund-raising events, AMP has turned up the volume on things that count most.
Coincidentally, AMP arrives at a time in American cultural history when popular music is having an unprecedented impact—in film, in television, in fashion, and in places where music never went before—from listening stations to desktops to iPods and cellphones.
Even music television is everywhere today - just a short time ago it didn’t exist. And radio stations now broadcast in the greatest number of formats in history - from rock to R&B to hip-hop to world to dance to Latin to jazz to pop…Pick a category and you’ll find a chart.
In taking the pulse of this world, the role of original music & sound for advertising has never been more important, both in the creation and execution. AMP will raise the bar in music production - by bringing music into the overall creative process earlier. Much earlier.