We're delighted to announce that Susan Credle, an acknowledged ad industry creative leader and the Global Chief Creative Officer of FCB, has been named Chairperson of the 2017 AMP Awards for Music + Sound. In her role as Chair, Susan will help lead the AMP Awards' new Curatorial Committee, which will be tasked with ensuring that all finalists meet the criteria for their respective categories. The Curatorial Committee also selects the competition's prestigious Best in Show winner.
We asked Susan for a comment on what it means to lead the 2017 AMP Awards, and here's what she had to say: "Music is manipulative. It can bring tears to your eyes. Make your heart pound. Terrify you. Music is the emotional igniter of ideas. As Chair of the AMP Awards, I'm grateful to have the opportunity to reflect on the impact music has on our industry."
Susan was the unanimous choice of our AMP Awards Board of Governors, an honorary group made up of past AMP Awards Chairs, to serve as 2017 Chair. They recognized her role as a visionary creative leader who's always been passionate about the power of music and sound in advertising and highly respectful towards the companies and individuals who work in the craft.
Susan was named to her current post at FCB in June of 2015. Prior to that she was Chief Creative Officer at Leo Burnett in Chicago, a post she accepted in 2009 after having spent over two decades at BBDO in New York. Among the campaigns she's been responsible for are Allstate's "Mayhem" while at Burnett and the iconic M&M's anthropomorphic "human" spots while at BBDO. A graduate of the University of North Carolina, she recalls being drawn to the ad industry after watching director Ridley Scott's legendary "Share the Fantasy" spot for Chanel. Parallels have drawn between the fictional Peggy Olson from "Mad Men" and her own career arc, as she started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director.
Susan is also an important voice representing gender diversity in advertising, and has received numerous industry accolades, including the Chicago Advertising Federation's Chicago Ad Woman of the Year in 2013, inclusion in Advertising Age's 100 Most Influential Women and Business Insider's Most Creative Women in Advertising lists and induction into the AAF's Hall of Achievement.
Our call for entries is still open, and there's still time to get your work entered into the AMP Awards. To upload entries, please visit our awards portal at http://www.awardcore.com/amp/loginOpen.php. The awards presentation will be held on Tuesday, May 23, at the Diamond Horseshoe at the Paramount Hotel in the Theatre District.