TV Commercial Post Production Mixers are honored; Mr. Holland’s Opus Foundation also feted
April 29, 2004: West Los Angeles, CA—The Association of Music Producers (AMP) announced today the winners of the 3rd Annual AMP Mixer Awards. AMP is made up of television commercial music producers who celebrated the work of their post production colleagues at a spirited presentation here on Saturday, April 24, 2004. The awards are given for a body of work which shows outstanding ability in mixing music, voice-over and sound effects in TV spots. This year’s top honor was presented to “Mixer of the Year” Bob Gremore of Mike Recording Services in West Los Angeles.
The awards event was created by the Association of Music Producers, and this year took place in the ballroom at the famous recording studio, The Village, renowned in the recording industry as the site where Fleetwood Mac’s “Tusk”, the Rolling Stones’ “Angie”, and Smashing Pumpkins’ “Meloncollie” (and hundreds other top-ten albums) were recorded. In addition, the musical event raised money for the Mr. Holland‚s Opus Foundation, which encourages public school music education and provides musical instruments to needy students across America.
Mr. Gremore took top honors for three 30-second commercials, Ford “Submarine”; Discovery Channel “Nerfertiti”; and Altoids “Guinea Pig.” Two other finalists whose work was cited were Jimmy Hite of Margarita Mix de Santa Monica, who mixed spots for advertisers Kill Switch, Infinity and Chandon; and Peter Rincon from P.O.P. Sound, whose mixing skills were demonstrated on commercials for Chevy, the U.S. Army, and Ameriquest.
Bob Gremore, the Mixer of the Year winner, when asked afterwards about the honor said, “As far as I know this is the only award of its kind for the work we do. After hours spent in the studio, it’s nice to have someone notice the well-mixed TV commercial.”
The judges also presented a Special Merit Award for newcomer Craig Helmholz of Crescendo! Studios/San Francisco. An Honorable Mention for a particular spot or campaign was also awarded to Robert C. Marshall of Another Country for his work on Budweiser’s “Baseball/Moat.”
The event at The Village was attended by 200 of the advertising and entertainment world’s “glitterati”. The emcee for the awards show was Roger Lodge, the irreverent host of “Blind Date.” Celebrity presenters included Olivia d’Abo of “Law and Order,” Victor Williams of “King of Queens,” Kelly Rutherford of “Melrose Place,” Geoff & George Stults of WB-TV’s “Seventh Heaven,” actress/musician Persia White, musician/actor Leon, and Grammy award winning Latin artist, Eduardo Xol.
Liz Myers, event chairman from AMP, was asked about the event stated, “We were extremely lucky to have such a talented group of musicians and actors who banded together to bring attention to good TV commercial work and to support a charity that is essential to our children’s education.”
The Association of Music Producers (AMP) was founded in early 1998 for the purpose of educating its members, and the production and advertising community as a whole, on all facets of music production, from creation to final use. With its national headquarters in New York, and regional chapters in Los Angeles, Chicago, Miami and Minneapolis, AMP is the first organization to represent the commercial music industry on a broad platform of creative, business and community matters. Production guidelines, legal issues relating to rights, licenses and composer royalties, talent negotiations, industry education, public relations and industry charitable endeavors are some of the bullets on AMP’s agenda. At a time when the impact of music is growing exponentially in every broadcast medium, AMP is serving to give the music community a clear voice and the benefit of its own experience. AMP is an affiliate of the Association of Independent Commercial Producers (AICP).
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