AMP West Coast President, Tina Marie Reyes, recently participated on a panel featuring top music industry executives held during the Hollywood Chamber’s 3rd Annual State of the Entertainment Industry Conference at the Hollywood & Highland Complex on November 21, 2014. Among the executives featured on the panel, entitled Music in L.A. – Hitting High and Low Notes, included Paul Broucek, President of Warner Bros. music division, Greg Thompson, EVP for Capitol Music Group, and Ricky Minor, Music Director for American Idol. The panel was moderated by Steve Gaydos of Variety.
As the sole representative for music producers in the advertising industry, Tina focused on the affects of union vs. non-union talent and the lack of an incentive in California to entice work to come back to L.A. While labor issues play a minimal factor in the placement of jobs in-state; the overall budget still determines the project scope and location. The availability of talent can often drive the final decision to locate a project in California. Unfortunately, despite the fact that music production is located here, other production aspects can be outsourced, causing challenges when seeking to increase local production overall.
Responding to a question on the impact of Spotify, a commercial music streaming service, Tina said that the use of such tools can adversely affect the production process when it comes to managing client expectations, especially when trying to stay within budgetary restraints.
Tina Marie Reyes is the Director of Operations and Business Affairs Management at Elias Arts; a music production company known for its original music for Advertising, TV and Film. She has developed a focus on entertainment business, music publishing, and licensing. She has served on AMP’s West Coast Chapter Board since 2006. In her current capacity as President, Tina stays abreast of industry changes and trends.