4th Year of the Prestigious Award Honors Skills of the Post-Production Mixing Engineer.
December 6, 2004-The Association of Music Producers (AMP) has announced its Call for Entries for the 2005 AMP Awards for Excellence in TV Commercial Mixing. This is the fourth year of the event and the second as a national competition honoring the skills of the post production audio engineer who “mixes” the final sound on television commercials. The deadline for entries is February 28th. The association, which represents advertising industry music producers and composers, will host an awards evening to announce the winners in April.
“Everyone knows that when a spot sounds good, you want to listen,” said AMP President Jan Horowitz of David Horowitz Music Associates. “A good mixer delivers the advertiser’s message in a way that catches your ear. That’s an art.”
“This is the only award of its kind,” said AMP West Coast Chapter President Liz Myers of Trivers/Myers Music who chairs the event. “Most groups honor their own. Here we have an opportunity to recognize someone outside our own organization who nevertheless helps us showcase what we do best-great music and sound production.”
Entrants are invited to submit a DVD of three television commercials by a single mixer. The commercials must be from three different campaigns, and show high audio production value, mixing skills, and sensitivity to the relationship of voice-over, dialogue, music, and sound design. Myers said the judges are looking for versatility, which is why spots from the same campaign will not be accepted, and why entries are required to have voice-over. Spots with all music or all sound design will be disqualified.
Submissions must be accompanied by an affidavit signed by an official at the post-production facility or agency, attesting that these mixes are the on-air versions of these spots, and providing titles and ISCI codes. The spots must have aired in the U.S. for the first time between January 1, 2004, and December 31, 2004.
There is a fee of $125 per entry. Multiple entries by the same mixer are permitted, but the spots submitted may not be duplicates. Entry forms are available at http://www.ampnow.com; DVDs, affidavits, and fees must arrive at Trivers/Myers Music, 2816 The Strand, Manhattan Beach, CA 90266 by February 28, 2005. The winners will be announced at a special event to be held by AMP in Los Angeles, in April of 2005.
“As a music association, when we first considered honoring the unsung audio engineer, I thought that the best mixer must be the one who mixes the music the loudest,” said AMP President Jan Horowitz of David Horowitz Music Associates. “It turns out there’s a lot more to it than that. The best mixers find that delicate balance where all the elements get equal ear-time, yet you’re not conscious of anything out of sync. Of course, it doesn’t hurt if they make the music loud.”
Last year’s winner of the “Mixer of the Year” was Bob Gremore of Mike Recording in West Los Angeles. Others honored included Finalists, Honorable Mention (for a campaign or spot), and a Judges’ Special Merit Award for a newcomer to the field. The event drew more than 200 advertising professionals, Hollywood celebrities, and music business notables to the famed rock ‘n roll studio The Village.
Full details can be found at www.ampnow.com
For more information, contact Liz Myers at email@example.com or by calling (310) 546-3505.
The Association of Music Producers (AMP) was founded in early 1998 for the purpose of educating its members, and the production and advertising community as a whole, on all facets of music production, from creation to final use. With its national headquarters in New York, and regional chapters in Los Angeles, Chicago, Florida and Minneapolis, AMP is the first organization to represent the commercial music industry on a broad platform of creative, business and community matters. Production guidelines, legal issues relating to rights, licenses and composer royalties, talent negotiations, industry education, public relations and industry charitable endeavors are some of the bullets on AMP’s agenda. At a time when the impact of music is growing exponentially in every broadcast medium, AMP is serving to give the music community a clear voice-and the benefit of its own experience. AMP is an affiliate of the Association of Independent Commercial Producers (AICP).