The AMP Awards
Frequently Asked Questions: FAQs
1. Just who are the judges? The panel of judges is largely made up of AMP Members who are elected by the AMP membership on the basis of their expertise in the field of music and sound mixing. Since all of the active members of AMP are music and sound producers, it is relatively easy to find qualified experts. In addition to AMP Member Judges, two Guest Judges are invited to participate. These invitees are drawn from the following:
a) One Judge whose main expertise lies in the field of pop and/or film music mixing and
b) One Judge from the world of advertising and/or marketing production.
2. How and when does the judging take place? The judging is by secret ballot with a numerical rating system of 5 points, 5 being best. The highest score wins. In the case of a tie, the entries are re-presented to the judges in a run-off. The DVD entries are played exactly as entered without being dubbed to any other format. They are randomly presented over a state-of-the-art stereo system in a professional recording studio. For this reason 5.1 Surround Sound mixes are discouraged. Each entry is played in exactly the same environment at the same level of volume. All entries are heard by the judges in the weeks just prior to the awards show, tentatively scheduled for April 26, 2005. Winners are kept secret until they are announced at the show.
3. Could you tell me more about what the judges are looking for? The judges are looking for C-I-A which stands for
a) Clarity “the clean-ness” of the sound, if there is dialogue & VO, does this enhance the “verbal message”
b) Impact not just “loudness” but overall audio level impression
c) And Most importantly—Artfulness attractiveness of sound, the listenability (the “anti-clicker”)
4. Can I enter my long-form film that was created for theatrical and internet release? Yes, the intent of the judges is to reward excellence in the field post-production sound mixing. As long as the work was created for advertising and/or marketing and promotes a particular product, it can be entered in these awards, regardless of length. The work must have premiered in the U.S. on a mass-market broadcast venue during the calendar year 2004. Mass-market broadcast venues are defined as television, theater, internet and any other public dissemination.
5. What if I miss the deadline? After the February 28th deadline, late entries are allowed up until April 4th, 2005. A late fee of $50 is charged for each entry received after March 7th, bringing the total cost for each late entry to $175.
6. Can I change my mind and withdraw my entry? No. All entries are final and cannot be returned.
7. How do I know if I qualify for the Newcomer Award? A Newcomer is defined by the AMP Awards Committee as anyone who has been mixing sound for TV and/or film professionally for less than three years. If you feel you qualify for this category, please note the date when you began working in the field of post-production mixing for advertising on your entry form.
8. How do the nominations work? Mixers can be nominated by anyone whose background is in sound production by forwarding your nomination to firstname.lastname@example.org. Nominations are solicited from AMP Members and Advertising Agency Music Producers. Those nominated will be notified and will be asked to enter their body of work as exemplified by the judging criteria found at the http://www.ampnow.com website.
9. You keep talking about a body of work, but now this year there is also a Spotted Excellence Award for the “Best Sounding Spot of the Year”. How does this impact the awards? Again, the judges’ intent is to bring attention to excellence in this field. This is the ONLY AWARD OF ITS KIND for advertising post-production mixing. In order to bring a wider scope of awareness to the AMP Awards and its Winners, we have added this new category. The “Best Sounding Spot of the Year” will be nominated by AMP Members and Advertising Agency Music Producers. The top three spots that receive the most nominations will be placed on our website. Voting will take place by the public at our website http://www.ampnow.com. AMP understands that hearing these spots on laptops and other computer sound systems is not the highest quality sound reproduction, but AMP accepts this condition in exchange for immediate wide range distribution of the media. Also, AMP realizes that when the public votes on a spot, it is often with different criteria than that established by the AMP Awards Committee. Regardless, AMP feels that having a Spotted Excellence Award will help focus attention on the huge impact that sound has on the quality of advertising and its ability to reach its market. The Advertising Agency who produced the winning spot will accept the award for this category at the awards show, along with the person(s) who mixed the spot.